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Custom Integration

Some Straight Talk on the Supply Chain

Some Straight Talk on the Supply Chain

Some Straight Talk on the Supply Chain 

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“I can either be straight with my clients or take more of a middle-market approach and become like McDonald’s and say, ‘Sure, I’ll take your order!'”

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High-end home entertainment projects aren’t immune from supply issues—planning well ahead is the key

by the Cineluxe Staff
June 22, 2022

Todd Anthony Puma of New York City-area The Source Home Theater creates home entertainment spaces and smart homes for wealthy clients in the New York metro area, the surrounding suburbs, the Hamptons, and beyond. The systems he creates run the gamut in capabilities and complexity, and the spaces he works with range from Manhattan apartments to New Jersey estates to South Fork summer homes. One thing all his work has had in common lately is nimbly negotiating supply-chain issues. Yes, people have experienced inconveniences in every imaginable situation from a multitude of pipelines suddenly drying up, but the absence of a crucial widget in a smart home can mean the homeowners can’t move in when they planned—sometimes for months.

Todd is known for being both direct and practical in his observations, and that proves to be especially true with his thoughts below on the current state of the home-tech supply chain and the likely future.

I would imagine that supply-chain issues probably come up with every project you’re doing. How do you prepare a client for that? 

The conversation I have with clients who are contemplating a project is, “Listen we need to purchase all of the product now and have it in the queue so when the job does starts, we have everything we need. You might be wanting to move into your home in four months but if we wait until closer to the start date to order, receiving product could be seven months out.” 

That’s an uncomfortable conversation to have, but it’s definitely one we’re having. And many of them are buying all the product, even if their project is a year and a half out, because they understand the situation. They get that it’s not just something we’re saying to make a sale. 

It’s got to be difficult telling someone the rules have changed and things are a lot different now than they were just a year ago.

I think it’s important to be genuine with a client, and also to prove your facts. I will tell them, “Here are the products we’re talking about ordering. The manufacturers’ lead times for them are weeks and months out, etc.” Doing that makes them feel more secure and comfortable about pre-ordering. 

They have to trust you in a situation like this. If they don’t feel like they can trust you, they’re not going to work with you long. And trust is key because this a lot like a marriage. We’re the first people in on a project and the last ones out. The cleaning ladies don’t talk to the clients as much as we do.

Do wealthy clients understand that, in the current situation, throwing additional money at the problem isn’t going to help speed things up?

I think our clients—the one percenters—are actually more likely to get it than other people. They’re dealing with money all the time and, from their work, they see the impact supply-chain issues are having on their dollars and cents. It’s having an impact on everything around them. 

It’s harder for the integrators who are dealing more with the middle market to convince their clients, because their clients will say, “Can’t we just do Amazon all around the house?” Or, “I just want Neeo,” or, “I just want Sonos.” They just want whatever’s ready and readily available. 

So I can either try to be straight with my clients or I can take more of a middle-market approach and become like McDonald’s and say, “Sure, I’ll take your order! What else would you like with that? Would you like HDMI cables? Audio cables? Fantastic. I’ll add that to your order as well. Would you like to super-size your system and have whole-house integration or lighting control?”

Isn’t that a case of the middle-market guys doing whatever they have to to get by until all this blows over?

I understand that those firms have to approach jobs that way so they don’t go out of business and end up working for someone else. But, to be honest, I don’t think this situation is ever going to end. I think this is going to become the new standard for us, and this is a teachable moment for businesses to understand that they have to have the working capital in order to plan—not to operate from job to job, but to plan for two years’ worth of disposable income in order to reinvent in their company. 

Todd Anthony Puma is the founder and CEO of The Source Home Theater, based in Matawan, NJ and serving the greater New York Metro area.

“Many of our clients are buying all the product now, even if their project is a year and a half out. They get that it’s not just something we’re saying to make a sale.”

“Our clients—the one percenters—are more likely to get this than other people. They’re dealing with money all the time and can see the impact supply-chain issues are having on their dollars and cents”

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Eric Thies: Bringing the Movies Home for Hollywood

Eric Thies: Bringing the Movies Home for Hollywood

Eric Thies: Bringing the Movies Home for Hollywood

“The bar for home cinemas is pretty high in Southern California. People are spending enormous amounts of money on making them great.”

The head of LA-based DSI Luxury Technology pulls no punches offering up his thoughts on private cinemas, outdoor theaters, and mega billionaires who expect the impossible

by D. Craig MacCormack
June 16, 2022

Most high-end integrators do private cinemas, but only a handful specialize in private cinemas for people who are actually in the movie industry. Eric Thies is one of them—and possibly the preeminent one—creating premium home entertainment spaces for directors, producers, actors—all kinds of spaces for all kinds of talent both above and below the line. But the efforts of his LA-based DSI Luxury Technology extend well beyond the film community, and well beyond rooms in the service of movie-watching, creating flexible and responsive smart homes as well. 

We recently talked to Eric about the diversity of his company’s capabilities and specifically about the challenges and opportunities of servicing the market in and around LA.

What is unique about how you approach doing a home theater, compared to integrators who work elsewhere in the country?

Since we’re in Southern California, the first question we ask clients is, “Are you in the entertainment industry?” That can change the direction of where we take the theater.

If they are in the industry and have access to studio content, then we’re going to be doing a full DCI [Digital Cinema Initiatives] theater, which means we’re going to be installing a professional projector and movie server since they’re going to be able to get the same version of a film that’s released in theaters on a hard drive that’s messengered to the house or perhaps over the air to a streaming device—not an Apple TV, but something more elaborate than that.

Then there are going to be a lot of considerations to make that professional theater work in a residential environment. If they’re in the Bel Air Circuit, we’ve got to get all that equipment in the house some way, which means we need lots more space than we would in a standard theater because a 4K DCI projector is much bigger than a 4K residential 

Eric Thies is the founder of DSI Luxury Technology, the most awarded custom installation firm in North America. He is a member of the Home Technology Association and helped develop the HTA certification system. He is also a member of The Guild Integrator’s Alliance—an invitation-only group of 13 of the premier integration firms in the US.

Eric Thies: Bringing the Movies Home for Hollywood

The private cinemas on the Bel Air Circuit allow an exclusive group of people in the film industry to view the same digital version of a movie that’s distributed to commercial theaters

projector. Also, if we want to have Dolby Atmos content in our DCI playback, we have to get Dolby approval. Dolby has to sign off on the speaker placement, the speaker types we’re using—the SPL [sound-pressure level] is super important in that regard. 

The other thing to consider is that the bar for home cinemas is pretty high in Southern California. Almost any luxury home we do has a space for one and people are spending enormous amounts of money on them and on making them great.

Given how complex these installations can be, what do you do when you have a client with unrealistic expectations?

We had a very famous billionaire who is very outspoken on Twitter—I can’t say who he is, but he’s trying to save the world by not using fossil fuels. We got a call on a Friday afternoon saying he needed a theater installed by the weekend. And we said, “That’s not how it works, sorry. If that’s what it takes to keep you as a client, we’re going to have to pass because we just can’t produce something we’re happy with in a few hours.”

There are a lot of factors that determine the time it takes to build a theater. One, are we doing a full isolation and acoustics package? Meaning, are we rebuilding the walls to keep sound from going out or from coming in? Are we going to do acoustic treatments on the walls, which needs acoustic design ahead of that and then fabric stretching? Rarely do we go in and just fill a drywall box and put speakers in the wall and a screen up with a projector. Typically, our rooms are constructed or demoed and then rebuilt.

DSI does many types of entertainment spaces beyond private theaters and is also known for its sophisticated whole-house automation

Eric Thies: Bringing the Movies Home for Hollywood

DSI does many types of entertainment spaces beyond private theaters and is also known for its sophisticated whole-house automation

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If we’re doing the construction—acoustics and everything—that’s typically a four- to six-month process. If we’re just coming in and putting up a screen and fixing the room acoustically via electronics, that’s probably two or three months before we finish it, depending on our lead time and the supply chain and all those things we’re dealing with right now.

What kind of price range are we talking about for a project of this magnitude and size?

I don’t think we’ve done a theater in a long time that’s any less than $50,000, and our theaters can go up to $2 million. I think our sweet spot, if you’re talking electronics and room buildout, is probably in the $500,000 to $700,000 range.

How do you make sure every project stays on time, on budget, and according to plan?

Theaters are a lot more contained, a lot easier to manage, with a lot less unpredictability than some of the other things we do because it’s usually only one room. There’s plenty to go wrong from a technology standpoint, and there are clients to manage with their grand ideas and changing their minds and all that other stuff, but for the most part, of all the things an integrator does, a theater is complex but predictable.

If you’re not used to doing high-performance theaters or you’re trying to reinvent the wheel every time you do one, that’s going to be painful. But if you’ve got a system in place, it’s a pretty predictable process and outcome. A construction manager I work with has a phrase: Get a client with a blank piece of land and a set of plans. The client is the variable, because they tend to change their mind and want something different or talk to a friend who has a different idea about the room and how they should use it.

Is there anything else you do that’s unique to the Southern California market?

Since we can actually watch movies outside 365 days a year, we do pretty elaborate outdoor living spaces with great audio and also great video. And that’s a trend that’s definitely going up. We’re getting a lot more requests for outdoor theaters.

Those are the most difficult because they want the experience but they don’t want to see anything. They don’t want a permanent screen up in their backyard, so either we’ve got to think of ways for screens to pop out of things or we have to think about bringing in a temporary screen, and how to have speakers, whether that be temporary or permanent. It’s a lot trickier than in home theaters.

Craig MacCormack is a Massachusetts-based writer and editor with more than a decade’s experience covering the AV integration industry. He was the executive editor for Commercial Integrator and has also written about digital finance, architecture and engineering, and local and national news and sports in his 27-year journalism career. You can connect with him on Twitter at @CraigMacCormack, but be warned, there’s a heavy Boston sports component to his tweets.

“Since we can actually watch movies outside 365 days a year, DSI does pretty elaborate outdoor living spaces with great audio and video. That’s a trend that’s definitely going up.”

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In the Service of the Senses

In the Service of the Senses

Next-wave integration firm OneButton focuses on creating the perfect environment, not pushing the buzzword tech

by Kirsten Nelson
May 31, 2022

In an overly wired, overly touchscreened, too much media stimulation world, sometimes the perfect antidote is actually more technology. This isn’t a “build your immunity” kind of thing. It’s a thoughtful engineering thing. When the electronic chaos around you is tamed by the right amount of analog consideration, suddenly bliss emerges.

To prove this scientific truth, I paid a visit to the east coast office of residential tech’s finest artisanal practitioners, OneButton. They know how to finesse the perfect blend of invisible technology and opulent electronic environmental augmentation. Anywhere on the scale of “I don’t want to see a single gadget in my home” up to “Please build a wall of sound and blinking lights in my media room,” this bicoastal integration firm can make it happen. 

When I told Co-Founder Matt Emmi I’m writing about creating compelling sensory immersion in the home, including the human-centric lighting I first learned about in the OneButton studio, along with NFTs and art-world-centric large-scale media walls and beyond, he was immediately enthusiastic.

“Yes, all of that. I want more of that. That’s exactly what we want to do,” Emmi said. “We’re still looking for more people who want to turn one of their rooms into an art media wall. We haven’t found it in Manhattan yet, but I do think that’s definitely the future. That’s where we’re going.”

This is not to be mistaken for a desire to dive headlong into mainstream media’s depiction of “future home tech” being all about VR and curved monitors and the things you see at CES. On the contrary, Emmi said, he wants to talk about anything but those “meta cyberpunky things.”

He’s more interested in creating wonder in real life. “What I like about what we do is that it generally involves shared experiences and entertainment and art and ideas and expression,” he enthused. “That, to me, is fun. And VR and curved monitors are none of that.”

OneButton used shoji screens in the multilayered shading for this residence in 432 Park, NYC to help create an appropriate environment for works by artist Hiroshi Sujimoto

In the Service of the Senses

Matt Emmi

Matt Emmi

In the Service of the Senses

OneButton’s headquarters, located in a Greenpoint, Brooklyn loft

lounge photo by John Frattasi

OneButton’s headquarters, located in a Greenpoint, Brooklyn loft

lounge photo by John Frattasi

So how do we get to his panacea of just the right amount of tech? Maybe it’s no surprise that it can be found in the artfully assembled rustic environs of OneButton’s historic loft headquarters in Brooklyn. Occupying a high floor in one of those waterfront buildings in Greenpoint where every film and television production company seems to be renting space, this band of artists and technologists was an early occupant of one of the last bastions of studio space in the area.

Years ago, the first time I set foot in this office and relaxed into a giant sectional sofa with a glass of kombucha (on tap! naturally), I had a revelation about how technology can actually be made more palatable to the tech averse. Back then, the major delineating factor that told me OneButton was redefining luxury was actually, appropriately enough, a button—or not a button, actually, a switch. It was a beautiful brass implement from Meljac, which charmingly enough looked like an ancient toggle switch but was in fact a multi-function magical device for controlling a contemporary home. 

That was just the beginning. Since then, I’ve relied on visits to OneButton to find out what’s new in low-key high-tech living. Also, they keep pouring the kombucha, which is nice. 

So, what was brewing besides the fermented beverages on my most recent visit? Here are the highlights, all of which I could write several more columns about and probably will:

If you’re going to display artwork on a flat panel, think about lighting it like actual artwork . . .

This was one of those moments the French call “frisson” when Emmi demonstrated this combination of video and lighting for me. Essentially, if you show artwork in a rectangle on the wall, and it’s only backlit by the display itself, it’s always going to look like a TV. But if you light it from the exterior as you would a work of art, it will take on an entirely new dimension—especially if you tune the lighting perfectly to work with the content and interior design, as OneButton does with Ketra. “It furthers the illusion that what you’re looking at is incidental light reflected, not direct light projected at you,” Emmi explained, and I was enthralled.

Speaking of making displays disappear . . .

“We’re moving TVs out of this realm of a thing you watch into something that adds to the ambiance and the experience of the space,” Emmi said. And then he produced two more magic tricks. First, the deceptively simple idea of displaying a digital swatch of wallpaper on a transparent OLED so that it matches the wall behind it perfectly. Then lighting it the right way so it’s believable.

Next, Emmi talked about how the new mega “media walls” from Samsung and LG “don’t really have an on or off state, except at the pixel level.” So if you want to create an ambient effect of flames undulating along the bottom of the display, “You’re only consuming as much energy as it’s outputting on the pixels. It’s not like an LCD screen where the backlight is on in full volume and white lets that light through while black is turning it off.” You’re only powering up the pixels that are flickering along the bottom—a fraction of the total usage, which makes the “off state” so much more vibrant than just a big blank rectangle.

 OneButton is moving TVs out of the realm of a thing you watch into something that adds to the ambiance and the experience of a space

the variable color temperature of tunable lighting is used to enhance the impact of artist Dustin Yellin’s glass art works 

sculpture photos by John Frattasi | video courtesy of Lutron

the variable color temperature of tunable lighting is used to enhance the impact of artist Dustin Yellin’s glass art works 

sculpture photos by John Frattasi | video courtesy of Lutron

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Lighting analog artwork is also better with tunable fixtures . . .

OneButton is working with a number of artists to light work in their studios to show pieces in their literal best light. And more collectors are going beyond the usual fixed lighting options to tunable lighting fixtures that will keep their work looking its best at all times. Glass works by Dustin Yellin, for example, appear more crystal clear with a bit of magenta glowing on them. This same customizable, ever-evolving lighting treatment can help to tell a more complete story of a work in art galleries and studios. For painter Theo Pinto, OneButton created a Ketra lighting system that will show collectors how a piece will look at any time of day or evening.

Obviously, a lot of great ideas came from this visit to OneButton, and I haven’t even gotten into the “invisible” theaters OneButton is putting into homes. Not to mention the firm’s award-winning work throughout a bespoke residence at the famous 432 Park, where shade control, immersive audio, and a dedicated projection gallery for a specific video art piece create a living complement to the owner’s collection of art works by Hiroshi Sugimoto. 

Needless to say, the best is yet to come. “We’re so ready to do this,” Emmi said. “We have all of the ingredients. We have massive display walls, we have high-quality digital art. We have tunable lighting that can interplay with the display wall. Then we can really start interplaying these things and we have the opportunity to have a lot of fun and create amazing spaces.”

Kirsten Nelson is a Brooklyn-based writer, speaker, event content producer, and podcast host who writes frequently for technology brands, integration firms, and experience design agencies. She was the editor of SCN magazine, and before that, co-launched Residential Systems. Kirsten is also a co-founder, editor, and writerly salon host of CreativeStack, a newsletter for the experience design community. 

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Achieving Serenity: A Closer Look

Achieving Serenity | A Closer Look

Making this impossible theater possible took a lot of engineering, a lot of customization, and a little magic

by the Cineluxe staff
May 20, 2022

Technology is catching up with the growing desire for spaces that deliver the high-quality picture and sound of a dedicated home theater while offering the multi-use flexibility of a media room, but there is no one-size-fits-all plug & play solution if you’re looking for a truly premium experience. So an entertainment room like the one in Serenity required many teams of people working on the various technical tasks, often having to regroup, to pull this space off. Below, we provide high-level, jargon-free explanations of how they make these key contributions happen.

the speaker system

The tech team faced every imaginable hurdle installing a 35-speaker Atmos system in the theater but still achieved stellar results

“The home theater is Serenity’s audio video crown jewel but it offered by far the most significant design and installation challenges. ‘It wasn’t as if the theater could have been redesigned with walls or with better acoustical speaker placement. It just wasn’t possible,’ integrator Jeff Williams stated. So, it was a big challenge, especially with the number of speakers required for Dolby Atmos. From the get-go, Williams knew he was going to need expert help, and he went to Triad Speakers and its design team to see what was possible. “They were really the ones that spearheaded that entire design, which was really nice for us.”

the sound processing

As important as all the other contributions were, it was some processing magic that took the Serenity theater over the top from impossible to real

“My initial impressions of the Serenity theater were based on a handful of images emailed to me by Mike Gaughn with a simple question: ‘Is there any way this room could sound good? Given the layout of the speakers, the material construction of the space, the variable of moving walls, etc., I thought about it and said, ‘I could make it sound really good . . . but only with Trinnov.’ So I wasn’t surprised to find out that’s exactly the audio processing employed in this room. The story of how Trinnov came to be involved is almost as interesting as the room itself.”

the home automation

This sprawling, entertainment-oriented home put such big demands on its control system the company had to design new gear just to handle the load

“The heart of every smart home is the automation system but when you’re talking about a home the size of Serenity, with this many sub-systems being managed and controlled, not just any control system will do. The homeowner specifically wanted to use Control4, which was how integrator Jeff Williams was brought into the job. ‘Someone the owner knew had Control4 and loved it,’ Williams said, ‘and when we started the project, he said to us, “If it can be on Control4, I want it on that system. Period.”‘ That went on to include not just control over the reference home theater system but hundreds of circuits of lighting, 28 zones of HVAC, pool systems like fountains and pumps, more than 20 distributed audio video zones, and motorized drapery.”

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Achieving Serenity: The Speaker System

Achieving Serenity: The Speaker System

Achieving Serenity | The Speaker System

THE SPEAKERS IN SERENITY

14  custom Gold Monitors
  4  standard Gold Monitors
  2  custom Gold 10 Monitors
  2  custom Gold 8 Monitors
  4  on-wall Silver Subs
  4  Cinema Reference Surrounds
  2  Cinema Reference LCR
  1  custom Cinema Reference center
  2  custom Cinema Reference 121
      subwoofers

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The tech team faced every imaginable hurdle installing a
35-speaker Atmos system in the theater but still achieved stellar results

by John Sciacca
May 20, 2022

The home theater is Serenity’s audio video crown jewel but it offered by far the most significant design and installation challenges. “It wasn’t as if the theater could have been redesigned with walls or with better acoustical speaker placement. It just wasn’t possible,” integrator Jeff Williams stated. “So, it was a big challenge, especially with the number of speakers required for Dolby Atmos.” 

From the get-go, Williams knew he was going to need expert help, and he went to Triad Speakers and its design team to see what was possible. “They were really the ones that spearheaded that entire design, which was really nice for us.”

Triad and Control 4 Regional Manager Robert Melendez recalled: “I remember Jeff saying, ‘You know, I have this awesome opportunity , but I don’t know how we’re going to do it. They want to do a Zen Garden on the side and they want to have a glass wall.’ 

“I think it’s the most unique residential space I’ve ever worked on. The owner said, ‘We want the theater right there.’ Right outside of there they had the car room and a dance floor, and that is all completely open, but they still wanted to have a dedicated theater experience.”

One of the benefits of working with Triad was the company’s acoustical engineering and customization, and using their technical expertise to get excellent sound from a room that offered numerous sonic and construction challenges. “From Triad’s standpoint, we could pretty much adapt to anything because everything’s engineered and made according to spec,” Melendez said. “It was a matter of dealing with whatever infrastructure was there.”

Getting the best possible Dolby Atmos performance in a room that didn’t allow for optimal speaker placement meant getting creative. It also meant taking advantage of the speaker remapping feature into the Trinnov Altitude processor to create phantom or virtual speaker locations. “Triad was able to design it in virtual reality,” Williams explained, “where they could manipulate the soundwaves to create phantom speaker points at ear level around you. The engineers worked on it for several months, using their incredible design team and the acoustic rooms they have.”

“They got to certain points and realized, OK, for the space, the layout of the room, and the seating, we need to place these speakers here to create this virtual zone,” Melendez stated.

But just because that’s where a speaker should go, doesn’t mean it could. And that meant being flexible and able to customize. “The whole project was in motion the same time as the design was under construction, so we had to throw quite a few audibles,” Melendez said, “There were around five or six times we had to go back and move and redesign and customize because there was something going on in the space we needed the sound to come from, so we had to reposition speakers and create virtual zones. Or they used that portion of the ceiling for things like wire runs or pipes, which killed the area we had originally allocated for speakers. And that meant going to our design team and having them restructure the size or placement of speakers.

“At one point, a spot we needed for a speaker had a huge pipe going through it, so we re-engineered the speaker to fit around the pipe at the necessary angle and give us the right performance. A good majority of the speakers in the theater were completely custom in order to get the acoustics and experience we were looking for.”

Delivering cinematic performance with reference volume levels required using Triad’s Cinema Reference Series for the three front channels as well as for the side-wall surround channels. Seismic bass is delivered from two 21-inch subs in the front. But even with the size and number of speakers required—a total channel layout of 19.6.10, with 19 listener-level speakers, six subwoofers, and ten height channels—the room retains a clean luxury look, without any electronics detracting from the experience.

“Almost every speaker is hidden by cloth,” Williams explained. “There are also very few speakers in the system that are flat baffled—most are angled. And they’re placed within an inch of where we’d planned so that the sound acoustics are correct in the space. The cabinet behind the last row of furniture actually has a speaker in each end of it at chair level. And then we have multiple speakers in the soffit and the lid.”

“When you play your movie clips for people and demonstrate what the theater can do, it completely blows them away,” Melendez said. “And comments like ‘This is completely amazing!’ or, ‘This is one of the best theaters I’ve ever heard!’ are often followed by, ‘I don’t know how you guys accomplished this!'”

Probably the most experienced writer on custom installation in the industry, John Sciacca is co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at @SciaccaTweets and at johnsciacca.com.

a closer look

the theater

the sound processing

the home automation

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Achieving Serenity: The Home Automation

Achieving Serenity: The Home Automation

Achieving Serenity | The Home Automation

“Integrator Jeff Williams had two mandates for the control system: Ease of use for the homeowner and not overcomplicating it”

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This sprawling, entertainment-oriented home put such big demands on its control system, the company had to design new gear just to handle the load

by John Sciacca
May 20, 2022

The heart of every smart home is the automation system but when you’re talking about a home the size of Serenity, with this many sub-systems being managed and controlled, not just any control system will do. The homeowner specifically wanted to use Control4, which was how integrator Jeff Williams was brought into the job. “Someone the owner knew had Control4 and loved it,” Williams said, “and when we started the project, he said to us, ‘If it can be on Control4, I want it on that system. Period.’” That went on to include not just control over the reference home theater system but hundreds of circuits of lighting, 28 zones of HVAC, pool systems like fountains and pumps, more than 20 distributed audio video zones, and motorized drapery. 

While Control4 has always been able to handle large projects, this would count among its largest. Because of the size, there was some concern it would stress the capabilities of the flagship Control4 processor, so there was talk about scaling the system back. “We went to the people we knew at Control 4 and said, ‘Cost is not the issue here. Build me something,” Williams said. 

Which was when Robert Melendez, regional manager for both Control 4 and Triad Speakers, got involved. “Engineers had been working on something capable of handling truly large projects,” he explained. “As this one started coming together, we realized we needed to make that available as a product, so a lot of effort went into getting it ready for this home specifically.”

Beyond having the power to handle the massive number of systems in a home this big, the processor also needed to include next-level redundancy and the ability to automatically and seamlessly switch to the backup system to ensure the system had 100% uptime. The resulting product—the CA-10 controller—features improved design and build-quality along with redundancy for all of the controller’s functions: Power, network, disc storage, and fans. 

The entire home has an enormous number of features that all coincide and work seamlessly together with the theater, but one of the theater’s biggest tricks is auto-magically transforming from a beautiful open space to a reference-quality viewing and listening environment at the touch of a button. 

“You go in the room and it’s an open-landscape form,” Melendez noted, “and then you hit a button and the curtains cover the walls, and you get that amazing acoustic space.”

The Control4 system ensures the proper audio calibration setting is selected for the Trinnov system. “The system knows when the theater drapes are open or closed,” Williams explained, “and sends a signal to the Trinnov Audio processor to change its surround sound parameters accordingly.”

Williams had two other mandates for the control system: Ease of use for the homeowner and not overcomplicating it. “It’s as if we’re the valet for their new Bentley. ‘Here’s the keys—I trust you to do what you do. I don’t need to know all the working parts.’” he said. “They just want to go down and when they hit ‘Watch DirecTV’ have the TV and the sports channel come on, and they want it to sound good. They don’t care about all the backbone to it. Ease of use is really what it comes down to.”

Also important was the system’s longevity and serviceability. “I can do more with the Control 4 platform because it’s being more widely accepted by third-party companies, so there are a lot of companies designing and developing drivers for it,” Williams commented, “And unlike with other automation systems, with Control 4, the programming resides on the platform locally. So if anything would happen to me, a dealer can log in and has all the information and all the programming right there.”

One of the big updates with Control4’s latest Smart Home Operating System, OS3, was allowing the homeowner to more easily customize the interface, such as by being able to add smart-home scenes or favorites icons or tasks to the control screens, making it more user-friendly. “As an integrator, we don’t make good mind readers. I could put in the best system in the world but I don’t know how the homeowner is going to end up using it. I can only use what I know and my best judgment to do that, but they’ve given the end user a lot of flexibility, where he doesn’t have to call me.”

Ultimately it comes down to one thing for Williams: Reliability. “The homeowner doesn’t care how it works, it just has to work,” he stressed. “In my experience, Control 4 offers many plusses. I mean, this system, the house that we did, I’m not sure other companies even have the equipment to do it.”

Probably the most experienced writer on custom installation in the industry, John Sciacca is co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at @SciaccaTweets and at johnsciacca.com.

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Achieving Serenity: The Sound Processing

Achieving Serenity: The Sound Processing

Achieving Serenity | The Sound Processing

CLICK ON THE IMAGES TO ENLARGE

Screen captures from the Altitude 32 processor show the placement of Serenity’s 35 speakers in 3D, overhead, and elevation views

above | the Altitude 32 reference immersive-audio processor
below | the Altitude 48 Ext add-on processor

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As important as all the other contributions were, it was some processing magic that took the Serenity theater over the top from impossible to real

by Dennis Burger
May 20, 2022

My initial impressions of the Serenity theater were based on a handful of images emailed to me by Mike Gaughn with a simple question: “Is there any way this room could sound good?” Given the layout of the speakers, the material construction of the space, the variable of moving walls, etc., I thought about it and said, “I could make it sound really good . . . but only with Trinnov.” So I wasn’t surprised to find out that’s exactly the audio processing employed in this room. 

The story of how Trinnov came to be involved is almost as interesting as the room itself. Integrator Jeff Williams effectively operated as a general practitioner here, calling in specialists to address the unique peculiarities of the theater. He turned over the speaker design, for example, to Triad, a company know for its built-to-order speakers. Triad, meanwhile, recommended Trinnov, knowing that its processing and digital acoustics capabilities would be necessary to make the room sound right. 

To understand why my brain went to Trinnov and nowhere else, we need to break the capabilities of the company’s Altitude 32 Immersive Audio Processor down into more digestible chunks. 

Speaker Remapping    Many AV receivers and sound processors have an auto-setup function, where a microphone is placed at and around the main seating position and test tones are played so the processor can listen to the output and determine what impact the room is having on the sound of the system. The Altitude 32 takes that to the next level by way of a unique microphone that not only analyzes the sound coming from the speakers but can also determine exactly which direction the sound is coming from, in three dimensions.

This feature was essential in the Serenity theater, where many of the speakers that should be at ear level were in the soffits and ceiling instead. Using the sonic 3D model of the room created with the Trinnov microphone, the system can effectively bring the sounds coming from those speakers down into the room. 

If that sounds unbelievable, consider that when you’re sitting in front of a stereo speaker system, you can hear sounds coming from precisely between the speakers, as well as to the left and right of the speakers and even out into the room. Trinnov uses similar principles to relocate the apparent source of sounds. Without that ability, this room would not have performed anywhere near as well as it does.

Room Correction    Simultaneously, Trinnov’s Loudspeaker/Room Optimizer allows you to evaluate the quality of sound reaching the seating position and correct for any distortions created by the room itself. Trinnov takes things several steps further than most surround sound processors by giving the integrator the ability to fine-tune the digital signal processing with incredible precision. Think “scalpel” instead of “chisel.”

That was essential here because the boundaries of this room can change at the touch of a button. With the curtain walls closed, it’s more like a traditional, predictable acoustical environment. With the walls open, it breaks practically all the rules of room acoustics. Thankfully, the Trinnov processor can have as many as 29 different presents, each with very different approaches to dealing with the acoustics. So here, they could measure the response with the walls closed and do a bit of correction, measure it again with the walls open and do a lot of correction, and then program the system to switch between those two presents automatically based on the state of the room.

Expansion and Customization  The Altitude 32 is also noteworthy for the sheer number of audio channels it can process. Whereas most Atmos-capable home systems max out at 13 or 15 channels, and most flagship surround processors hit a limit at 24, the Altitude is the only processor I’m aware of that can decode and render 32 channels simultaneously.

That was critical for a project of this size, which features 35 speakers in all—19 effectively (or virtually) at ear level, six subwoofers, and 10 height-effects channels. You might have noticed a discrepancy there, since the Altitude can decode 32 channels and the room has 35 speakers. That leads right to another unique Trinnov feature: Adding an Altitude 48 Ext allows the channel count to be expanded to 48.

You’d think that would mean this theater would have 13 unused channels, but its 35-speaker system actually has 41 channels of processed audio. Why the mismatch? Because, with the Trinnov, you can effectively split one speaker into multiple audio signals—one each for, say, the low, middle, and high frequencies.

Why  do this? Any speaker with more than one driver needs to have the signal split into different bands appropriate for each driver. This is usually done inside the speaker with something called a crossover. But, for this theater, the crossover function for the most important speakers—the front left, center, and right—was handled within the Trinnov system itself.  Separating the signal in the digital domain, before amplification, results in lower distortion, less interference between drivers, and better control over how the sound is directed toward the listener—in other words, better sound.

Remote Calibration  Since the Trinnov isn’t a straightforward, plug & play solution, chances are someone well-versed in one of its advanced capabilities might be on less-firm ground with the others, which is why it offers in-depth support and setup assistance for every Altitude 32 installed. In fact, Chuck Back (Managing Director, Trinnov Audio US) was heavily involved in the setup and calibration even though, thanks to the pandemic,  he couldn’t actually be in the theater when it needed to be tuned and calibrated.

“One of the unique capabilities of the Altitude platform is that once a processor is connected to the internet, we can access it remotely through our server in Paris and have full control over it,” according to Back. “It’s fairly common that we will do a remote calibration without being on site. We simply need someone to place the microphone in the appropriate locations, then we can take the measurements, evaluate the response graphs, and make any corrections if something is necessary.”

Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast who somehow also manages to find time for technological passions including high-end audio, home automation, and video gaming. He lives in the armpit of Alabama with his wife Bethany and their four-legged child Bruno, a 75-pound American Staffordshire Terrier who thinks he’s a Pomeranian.

“With the curtains closed, the Serenity theater is like a traditional, acoustical environment. With the curtains open, it breaks practically all the rules of room acoustics.”

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What Do You Do with a Room with a View?

What Do You Do with a Room with a View?

What Do You Do with a Room with a View?

“These oceanfront residences are built on raised piers to keep them above the flood zone, which means they almost never have a basement, the most traditional location for a home theater”

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You don’t need to sacrifice your scenic vistas to have great home entertainment experiences—or vice versa

by John Sciacca
March 6, 2022

I live and do most of my installations in an area of South Carolina known as the Grand Strand, which is defined as “an arc of beach land on the Atlantic Ocean in South Carolina extending more than 60 miles from Little River to Winyah Bay.” You’re probably more familiar with it as the generic “Myrtle Beach,” and we happen to be the golf capital of the world, so tourism is a huge part of the economy.

Many of our clients have beachfront property with large banks of floor-to-ceiling windows providing unobstructed views, and one of the biggest design priorities is preserving that “million-dollar view.” But that doesn’t mean the clients want to abandon all of the entertainment possibilities; it just means they want us to be more creative about how we integrate technology throughout their homes. In addition, many of these residences are second (or even third) homes, which can also influence the decisions the owners make when selecting the technology they want throughout the home.

While all of that open glass is great for looking out during the day, it also means people can look back in, especially at night when it’s dark out and you have lights on in the home. This was something I discussed in Women Do Care About This Stuff,” where the homeowner was keen to preserve his beautiful views but wanted privacy so his family wasn’t on display at night. 

For these applications, dual-roller shades from companies like Lutron are becoming increasingly popular. With the shades built into recessed pockets, the hardware is completely out of site and doesn’t have an impact on the gorgeous views. Sheer shades can be lowered to keep out the sun and provide some privacy during the day while retaining the views, with the hembars creating a nice architectural line across the windows. After the sun sets, a blackout shade silently lowers in front of the windows for total privacy. 

These shades can be programmed to raise and lower automatically based on sunrise and sunset. They can even use Lutron’s Hyperion sun-tracking feature to adjust their levels based on the sun’s position throughout the day, meaning the home is always set to deliver the perfect view, while respecting the occupants’ privacy. 

Something else we’ve learned is that the hurricane-rated glass in these windows wreaks havoc on Wi-Fi signals. Instead of passing through the glass like a typical window, the radio signals actually bounce back into the home, so getting solid Wi-Fi coverage throughout the rooms—and porches—means using outdoor-rated wireless-access points. 

Another installation obstacle is our very high water table, which means these oceanfront residences are built on raised piers to keep them above the flood zone. So homes in our area almost never have a basement, the most traditional location for a home theater. 

Because of that, we do far more multi-purpose media rooms in large, open areas than we do dedicated theaters with projectors, which require serious lighting control via blackout shades or drapes. We’ll often employ large, 75- and 85-inch direct-view LED displays that produce bright images that can compete with the sunlight for viewing during the day and that are big enough to be cinematic for an evening movie. We’re also excited about the new jumbo-sized direct-view sets from companies like Sony, which give us an option for doing screen sizes up to 100 inches. In fact, my business partner just sold three of these new 100-inch sets for an upcoming project!

For customers who don’t want a large screen potentially dominating a room’s décor, there are other solutions. One is LG’s Rollable OLED—a self-contained technological marvel that delivers a fantastic image when in use but that completely disappears when not. Ultra-short-throw projectors offer another great solution, with a variety of creative furniture options that can conceal the projector and any other electronics the system requires. Aegis AV offers its Andromeda solution that conceals everything—including a motorized projection screen up to 120 inches diagonal—in a customizable cabinet.

Just as every homeowner has different wants, needs, tastes, and budgets, homes themselves will often have elements that can dictate design. But there are often creative ways to solve these installation challenges and end up with a project that looks and sounds great. 

Probably the most experienced writer on custom installation in the industry, John Sciacca is co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at @SciaccaTweets and at johnsciacca.com.

“While all of that open glass is great for looking out during the day, it also means people can look back in

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Women Do Care About This Stuff

Women Do Care About This Stuff

Women Do Care About This Stuff

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“After a quick walk-thru, the wife totally embraced the lifestyle improvements of automated shading and ended up adding shades for 30 windows”

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As entertainment technology shows up in more & more places in the home, women increasingly want to know all about the benefits—but without getting bogged down in the geeky details

by John Sciacca
February 16, 2022

It’s often said that “women just aren’t interested in this stuff.” And, truth is, when it comes to things like tech, features, and specs, women often aren’t interested—or at least aren’t as interested as their male counterparts.

Start talking about amplifier power and projector resolution and speaker performance, and women will often check out. I can say that from having worked directly with hundreds (probably more like thousands) of couples over the past 24 years designing, selling, and installing systems. I’ve also been married for 27 years, and have tried to engage and excite my wife about the benefits of improving a processor, upgrading a projector, or adding additional speakers or subwoofers to our theater system.

The usual response is, “Where is that going to go?”

But you know what women are very interested in? Design, lifestyle, and experience. When the discussion turns to how a system will look, function, or interact with users or the home, then they’re keenly interested and often have very strong opinions.

The equipment I review for various AV publications comes and goes from our home all the time, usually without comment from my wife, but when she walked into our living room one day and saw a pair of Meridian DSP5200SE tower speakers in Cerulean Blue finish, she noticed. And was impressed. “Wow! Do we get to keep those?”  And when it came time for me to review automated shades for our bedroom, she couldn’t have cared less about their automation capabilities or how they would be powered but she wanted to pour through the fabric sample books to find a color and style that looked best in our room.

And when there’s an issue with a system, it’s nearly always the woman who calls for service. While she might not be interested in the technology, she’s most frequently the one using the system day in and out, and typically the first to notice when there’s a problem.

I’ve had two customer encounters lately that speak well to this point.

In the first case, a couple came into my showroom looking to buy a simple flat wall-mount for their new TV. After discussing different options with them and going over how they planned to use and watch the TV, I showed them a fully automated and motorized mount. At the press of the TV’s power button, the set magically lowers off the wall and then swivels to turn to the primary viewing position.

“That’s what we need,” the wife said.

At first the husband balked since the mount was about 3,000% more expensive after installation than the fixed mount, but the wife understood the lifestyle and experience improvement. She knew she would be the one using the TV throughout the day, and the fact that she could power on the set and it would automatically lower from the wall, clear the fireplace mantel, and get to the perfect viewing height and position without her doing anything made the step up a simple decision. And once she decided that was the right solution, there was little room for further discussion. Plus, the mount allowed the husband to step up to a larger-screen display, so it was a “win” for him as well.

In the second case, I walked through a new build with the husband prior to doing a pretty massive prewire. We discussed options for audio and TVs throughout, and looked at shading for four of the bedroom windows. The next day, the wife came to walk the house and we spent some time together. When I told her we could use ultra-quiet automated shades from Lutron that have one sheer shade that allows privacy during the day while still letting in light and giving them a view, and then a second blackout shade for night that gives total privacy, she got it.

“And these shades can all automatically go up and down with sunrise or sunset, or I can just push a button to adjust them all? From anywhere in the home?”

Yes! (And actually, from anywhere in the world . . .)

After a brief discussion and walk-thru, the wife totally embraced the lifestyle improvements of automated shading and ended up adding shades for 30 windows throughout the home. The next day, the husband told me how excited his wife was over the decisions she’d made, and couldn’t wait to have the system installed.

So, women might not care about this stuff but they care about being able to watch their programming, listen to their music, and have the house look and function the way they want. At Cineluxe, we’re trying to embrace the lifestyle and experience benefits of technology throughout the home in a way that’s attractive, exciting, and appealing to all readers.

Probably the most experienced writer on custom installation in the industry, John Sciacca is co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at @SciaccaTweets and at johnsciacca.com.

“The wife might not be interested in the technology, but she’s most frequently the one using the system day in & out, and typically the first to notice when there’s a problem”

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Budgeting for Custom Integration

Budgeting for Custom Integration

Budgeting for Custom Integration

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Most people have no idea what a luxury entertainment system can cost, so here’s an easy way to get a realistic sense of what to budget for your project

by John Sciacca
January 24, 2022

The initial meeting with a new integrator to discuss your project can be a bit like a first date. They are trying to get to know you, figure out your wants and needs, and what is most important to you. They also have no idea whether your idea of “top of the line” means a Mercedes E-Class or a Maybach S-Class. 

While the integrator certainly wants to give you the best impression and show they understand your project and the kind of system you’re looking for, they also dont want to scare you away by presenting you with a budget that makes you feel you’re being grossly overcharged so that you just move on to the next integrator. At the same time, you might have reservations about telling the integrator what youre planning to spend—especially if you have no idea what these systems can cost. Like a poker player, you might want to keep your pocket Aces to yourself. 

If you go looking for a car, you likely know the price range before stepping on the lot. But unlike other luxury goods, entertainment systems can involve equipment and brands you’re unfamiliar with, construction processes that can range from days to months, and a team of professionals from different trades, among other things. This can lead to misunderstandings between you and your integrator (or designer or architect or builder) about what a fair price should be. So we want to give you a way to get a realistic bead on what you should expect to spend for your project before you even contact a professional.

To understand how pricing can vary so widely, take just two of the items that make up a theater room: A projector and seating. There are 4K video projectors selling for $6,000 and for $100,000. And theater seating can range from $500 to north of $7,500 per chair. Multiply that by eight or more chairs, and you can see how projects can have a huge range of budget possibilities.

Without a doubt, establishing a budget can save time—both yours and the integrator’s. It will also help to set expectations on both sides. Even giving your integrator a broad budget range will point them in the right direction for designing your system and choosing the necessary components.

With a rough budget established, the installer will allocate resources for the best overall system performance, since they’ll know which components work best together and will distribute funds for the best overall system. Additionally, if you tell a good system designer youd like something that’s between $75,000 and $100,000, they wont come back with a proposal totally outside of your budget at $200,000. But you also won’t get a proposal for $25,000 that will way underperform what you’re expecting.  

The Home Technology Association (HTA) has developed a budget calculator that gives you some clarity on what you can expect a project to cost. After walking you through a few simple questions such as “How many rooms will have music?” “How many automated shades will you like?” “Will there be a dedicated theater room?” in a quick five-minute process, youll be presented with a Low to High estimated budget range to mull over before you even approach an integrator.

The calculated price includes labor, accessories, and design & engineering, with adjustments for labor costs in different markets. With this knowledge, you’ll be far better prepared to have a discussion with your integrator and understand the kinds of systems they will be proposing and the price range of the caliber of system you desire.

You might be familiar with the old adage, Buy once, cry once” used to describe purchasing a high-cost item that comes with some upfront financial pain, but you wont need to buy the item again due to its superior craftsmanship, build quality, and long life. This is often used for items like tools and watches, but it’s a philosophy that also works well for home entertainment purchases. 

Probably the most experienced writer on custom installation in the industry, John Sciacca is co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at @SciaccaTweets and at johnsciacca.com.

As you fill out the initial fields in the calculator, new fields will appear to walk you through the budgeting process

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