Everybody loves a deal. That’s why we see insane promotions every year surrounding Black Friday, Cyber Monday, and Amazon’s Prime Day. Of course, most of these deals are designed around commodity items with pricing designed to drive impulse buys; rarely do we see any real premium or luxury goods offered in the mix.
Of course, the ultimate deal is when something you were already considering buying is suddenly improved by either a sale or other special promotion. In this case we have two industry leading companies—Kaleidescape and Trinnov—joining for a bundle promotion. With Kaleidescape delivering the largest selection of 4K HDR video content along with true lossless Dolby TrueHD Atmos soundtracks and Trinnov providing industry-leading audio processing, including the full 24.1.10 implementation of Dolby Atmos (along with DTS:X and Auro 3D), components from each company are already frequently paired in many best-of-class systems.
The promotion is straightforward: Buy a system consisting of a Kaleidescape Terra server and Strato player and any Trinnov Altitude audio processor, and your server will arrive already loaded with a film and music collection, curated by Trinnov, valued at nearly $1,000. Trinnov’s managing directors, Jon Herron and Chuck Back, selected the titles in the collection, choosing from a broad variety of action, adventure, concerts, and animation to deliver dynamic content in a luxury home system while also ensuring it appealed to a wide range of viewers.
Kaleidescape offers users the unique ability to bookmark favorite scenes or iconic moments from movies or concerts and create “scripts” that string these together into a compelling “Wow!” demo. Trinnov took advantage of this feature to craft four different scripts that give users instant access to a sizzle reel of demo-worthy content to highlight the performance of their systems, providing guests with a quick taste of the magic. Two scripts are designed to show off action scenes, another highlights music content and performances, and the fourth is family-friendly animated fare.
“These scenes were picked the same way I have built [tradeshow] playlists over the years, though they are a bit longer since the tradeshow time pressure is not a factor,” Herron said. When choosing demo material, Herron says he looks for the typical things including deep/impactful bass, high spatial resolution, and good detail, and that he includes great music where applicable.
“I also look for two additional things,” Herron added. “Each clip should tell a short, self-contained story with a beginning, a middle, and an end, and the order of the clips should generally start small and finish big, both sonically and emotionally. Some of the clips really take advantage of [Atmos] object-oriented audio mixing like Godzilla vs. Kong and Gravity, while others are just great scenes and soundtracks. The idea was to make it easy for someone to show off their cool, new system to their friends.”
The Kaleidescape/Trinnov promotion is scheduled to run through December 31, 2022.
TITLES INCLUDED IN THE PROMOTION
3:10 to Yuma
Across the Universe
Adele: Live at Royal Albert Hall
Eric Clapton: Slowhand at 70
Godzilla: King of the Monsters
Harry Potter and the Chamber of Secrets
Hitman’s Wife’s Bodyguard
Muse: Live at Olympic Stadium
Rogue One: A Star Wars Story
The Greatest Showman
The Hobbit: The Desolation of Smaug
The Man from UNCLE
Trinnov Experience Trailer
Trinnov Music Machine One Music Video
Probably the most experienced writer on custom installation in the industry, John Sciacca is co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing for such publications as Residential Systems and Sound & Vision. Follow him on Twitter at @SciaccaTweets and at johnsciacca.com.